Job Title: Digital Marketing Specialist

Location: [Insert Location]

Reports To: Marketing Manager/Director

Job Overview:

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. This role is critical in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Key Responsibilities:

  • Strategy Development: Develop and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
  • Content Creation: Create and curate engaging content for various digital platforms, including blogs, social media, email newsletters, and websites.
  • SEO/SEM Management: Optimize content for search engines to improve search engine rankings and manage pay-per-click (PPC) advertising campaigns.
  • Social Media Management: Manage and grow the company’s social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
  • Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, and provide regular reports on campaign performance and ROI.
  • Email Marketing: Design and execute email marketing campaigns, including list management, segmentation, and A/B testing.
  • Collaboration: Work closely with the sales team to align marketing strategies with sales objectives and to ensure lead quality and campaign effectiveness.
  • Budget Management: Manage the digital marketing budget, ensuring that all campaigns are delivered within budget and achieve desired outcomes.
  • Market Research: Stay up-to-date with the latest trends and best practices in online marketing and measurement.
  • Brand Management: Ensure consistent branding across all digital channels.

Qualifications:

  • Education: Bachelor’s degree in Marketing, Communications, or a related field.
  • Experience: 2-5 years of experience in digital marketing or a related field.
  • Skills:
    • Proficiency in marketing automation tools (e.g., HubSpot, Marketo)
    • Strong knowledge of SEO, SEM, and PPC strategies and techniques.
    • Excellent understanding of social media platforms and content strategies.
    • Proficiency with web analytics tools (e.g., Google Analytics, SEMrush).
    • Experience with content management systems (e.g., WordPress).
    • Strong analytical skills and data-driven thinking.
    • Excellent written and verbal communication skills.
    • Creative and innovative mindset.

Preferred Qualifications:

  • Certifications: Google Analytics Certified, Google AdWords Certification, or similar digital marketing certifications.
  • Technical Skills: Basic knowledge of HTML, CSS, and other web development languages.
  • Experience: Experience in graphic design and video editing.

Work Environment:

  • This role typically works in an office environment but may also involve occasional remote work.
  • Some travel may be required for meetings, conferences, and events.

Why Join Us?

  • Competitive salary and benefits package.
  • Opportunity to work with a dynamic and collaborative team.
  • Professional development and growth opportunities.
  • An inclusive and innovative work environment.

If you are passionate about digital marketing and eager to make a significant impact, we would love to hear from you!

How to Apply:

Please send your resume, cover letter, and any relevant portfolio work to [Insert Contact Information].